Matt Cohen is an advertising enthusiast. He’s spent the past decade working as a senior copywriter and marketing strategist, garnering dozens of industry awards and accolades over his career. He’s represented his community as a long-standing board member of the Advertising Association of Winnipeg, serving four years as director of marketing and communications, and two years as president. Matt continues to share his knowledge and experience, both as a student mentor and a volunteer speaker for Red River College’s Creative Communications program. Over the past three years, he’s focused his free time towards researching the fading wall ads of Winnipeg’s Exchange District. His research culminated in the website ghostsigns.ca and the development of a guided walking tour, which was named Best Experience at Heritage Winnipeg’s Doors Open in 2015.